Design Strategy + Concept
Creating signature sillhouette
The project is for a new jewelry brand specializing in electroformed silver and gold. They find inspiration in the autumn season with its warm feeling and picturesque setting, and they have a taste in contemporary design.
The challenge was to create a signature texture or shape for their collection, communicating a certain distinction of style.
The organic flow and fold of fabric seems to be able to translate the warmth and the aesthetics of fall season, so it becomes an inspiration to the collection.
To keep it contemporary, we started to explore the soft curves and sleek look of fabric.
The process led to an idea to explore folded fabric shape to give the piece volume and individuality.
To keep the overall simplicity, the curves were made subtle and unobstrusive.
The jewelry was intended to be made with electroforming process, so the detail and measurement were carefully thought to give enough room for the process and still translated a beautiful design as intended.
The result is a refined flow of fabric, displaying a beautiful play of light on every curve.
