Design Strategy + Concept
Adding playfulness to classic design
The objective of the overall project was to propose strong design aesthetics and apply them cohesively in every collection.
For this collection, the goal was to create bridal jewelry within the classic range but with a certain twist of style.
The exploration focussed heavily in capturing the beautiful silhouette of the petals and paying attention to the details.
While aesthetics are important, the design should proiritize the brilliance of diamonds, so the petals were made sure to be structurally sound to do just that.
To create an ease of convertibility, we paid extra attention to designing special constructions and very detailed measurements.
The final designs consists of classic designs with playful convertible effect.
