Design Strategy + Concept
Discovering a playful way to symbolise love
Wedding rings has long been the ultimate jewelry that symbolises eternal love and unity.
Designing this collection, the challenge was to implement a playful language of the brand while maintaining a classic look.
Since a long time ago, a piece of jewelry inscribed with love messages has been giving personal meaning for couples around the world, a love letter from one to the other if you will.
We decided to implement the same concept of personalized message to the collection, but this time as a secret love message, a reminder of a sacred vow to be faithful in love hidden in wedding rings.
The first design was inspired by a play of texture and light. It is among the beautiful details of an object a message can be hidden, and under the right light, it is shown.
A secret and a promise to keep.
Sometimes when two people are together, things just make sense. This inspired us to design two rings with an inscribed word that comes into sight only when they are close together.
A reminder of two becomes one.
With this design, we took a word and made it to be the basic shape of the ring. It looks like a simple and ordinary ring while there is actually a hidden message that built up the ring.
The fact is, that love is the foundation.
